Every online business wants massive sales on Black Friday. Ideally, it’s supposed to give a huge boost to your sales since the prices are discounted and the excitement around it also makes people impulse buy. Therefore, to be able to…

Mobile users have now surpassed desktop users when it comes to online shopping. But as much as most online users have shifted to mobile, desktop conversion rates remain slightly higher than mobile conversion. Therefore, if your mobile site is not…

Ecommerce entrepreneurs know that driving sales requires the implementation of well thought out marketing strategies. There are a plethora of platforms and approaches to increase sales volumes and one of them is ad retargeting. With the most appropriate retargeting tips,…