Etsy is a marketplace that makes it easy for crafters and artisans to sell their products to customers worldwide. As of 2018, approximately 40 million customers had purchased products on Etsy. And that number continues to grow every day. However, Etsy is just like any other online business. Simply listing your products and waiting for customers to find you, will not work. You need to master essential Etsy marketing tips.
Having said that, here are some effective tips that will help you to stand out from your competitors and sell more products.
1. Use Quality Pictures
You might have heard that a picture is worth a thousand words. Therefore, if you want to increase your conversion rate on Etsy, you need to use high-quality images for your products.
The photos you choose to showcase your products should be professionally done. And if you don’t have the skills to shoot and edit photos, then you can hire a freelancer on a platform such as Fiverr to do it for you.
Also, it’s highly advisable to use multiple images of the same products, shot from different angles. In addition, one of the photos should showcase the product or item you’re selling in action.
2. Master SEO
Most of your Etsy customers will visit your shop from search engines. Therefore, it’s important to ensure your shop is SEO optimized. Optimizing your store for internet searches will help to rank your products high on search engines results page.
Make sure you optimize all aspects of your store including your business name, product listings, descriptions and product titles. And every time you add a new product to your store, make sure you take the time to optimize all its details.
3. Launch A Blog
As much as you might be selling unique products on Etsy, there’s a high chance that someone else is offering similar items. What will set you apart from your competitors, is how you market your business beyond the Etsy platform. And starting a blog is one of the easiest, yet effective methods of boosting your shop’s visibility.
For instance, you can launch a blog about how you choose your materials, how your items are manufactured and tips of using them. You can also blog about topics that your potential customers might be interested in.
4. Leverage Social Media Platforms
As much as platforms like Facebook, Instagram and Twitter are mainly designed for people to socialize with their friends and family, they have evolved into powerful marketing channels.
What makes them effective is that you’ll be promoting or selling your products to people who are already familiar with what you offer. And if your products are great, you’ll establish a close relationship with your customers.
Something as simple as liking a comment will remind your customers that you appreciate their support. And with time, you’ll build a loyal following which will, in turn, boost your brand’s visibility.
Final Thoughts On Etsy Marketing
Etsy is quite a competitive marketplace. Therefore, the key to succeeding on this platform is to offer unique products. Also, make sure that your customer service is always exceptional. And by establishing a presence on different marketing platforms, you’ll attract more visitors to your store which could, in turn, increase sales.