There is been a lot of discussion about the best days to advertise on Facebook. While the best days to post may largely depend on your industry, some days are known to generate better organic traffic than others.
Since social media is always evolving, there’s a lot of social content competition for attention. Therefore, to get the most eyes possible on your social content and maximize engagement, you need to know the best days to post on Facebook.
What Are The Best Days?
With a social media management tool such as Sprout Social, you can quickly optimize the process of scheduling your Facebook posts. You can also use the tool’s analytics to determine the best times to post on the social network.
You need to be granular about the way you advertise to take full advantage of the over 2 billion active users on Facebook. Facebook’s latest algorithm changes emphasize promoting meaningful social connections.
So, if you want your posts to get higher, authentic engagement, you must focus on driving genuine engagement through your content.
In addition to a meaningful content strategy, you need to know the best days to post and run paid ads on Facebook. Mid-week, particularly Wednesday, seems to be the best day to advertise on Facebook. From morning to around mid-afternoon, engagement on Facebook remains consistent.
Most people are likely to check their Facebook News Feed during lunch breaks to see what’s going on. So engagement rises around this period each weekday.
Early evening and late-night, engagement is relatively lower, especially during the weekends. Weekends are not the best as most people tend to get on Facebook a few times a day to share their weekend activities.
The Best Days For Different Industries
Data from Sprout Social shows different best days for advertising on Facebook for brands in different industries. All-time frames recorded in the data below are in Central Time Zone (CST):
Best days for consumer goods: Wednesday and Friday at 1 p.m. and 11 a.m. respectively. Engagement during Thursdays is best at around 5 p.m. If you’re looking for consistent engagement throughout each weekday, consider advertising between 10 a.m. and 5 p.m. Engagement is lowest on Sunday from 10 p.m.–4 a.m.
Best days for media: The best times for media brands to vie for engagement are Tuesdays through Thursdays and Fridays at 5 p.m. and from 8–9 a.m. respectively. Engagement is lowest on Sunday from 10 p.m.–4 a.m.
Best days for education: Nights and weekends offer the best times for education institutions to advertise on Facebook. However, schools can also get substantial engagement between 9 a.m. and 3 p.m. each weekday. Sundays between 11 p.m. and 5 a.m. experience the lowest engagement rates.
Best days for nonprofit: Nonprofits can best highlight their missions through Facebook on Wednesdays from 8 to 9 a.m. and Friday from 8 to10 a.m. Engagement is lowest on Saturdays and Sundays between 10 p.m. and 5 a.m.
Best days for tech: Both B2B and B2C tech companies can authentically engage with their target audiences on Wednesdays from 9 a.m. to 12 p.m. However, each weekday between 8 a.m. and 2 p.m. you can also find an active audience for tech-based content.
Best days for healthcare: Facebook users are always looking for healthcare information and thus Monday through Friday between 9 a.m. and 4 p.m. are perfect days. Saturdays and Sundays experience the lowest engagement.
Final Thoughts On the Best Days To Advertise On Facebook
It’s not easy to guess when your target audience is hungriest for current news or information in your niche. Now that more marketers have started utilizing social media to reach out to their potential customers, it’s crucial to reach your audience where they are.
Therefore, it’s important to know when your target market is likely to log into Facebook. Plus, what they expect from your content.