Choosing an Ecommerce platform for your online store can be a hard task especially with numerous options to choose from. An important point to note is that, just like with other business solutions, the choice will depend on individual circumstances.
This article highlights common platforms available today and their features and benefits to help you narrow down your decision.
Shopify Ecommerce Platform
This is one of the most popular E-commerce platforms. Its popularity can be attributed to the fact that it is easy to use and setup. It has over 100 store themes and over 2000 apps. The themes are designed to be mobile friendly and thus your store will be fully responsive to all customers.
If you already have an online store elsewhere, Shopify comes with a feature that allows you to import your products directly from the other store. Another benefit of Shopify is that it allows you to connect your store to your Facebook account for marketing.
Marketing your store will be easy since they offer free educational material, automated marketing and built-in SEO features. Shopify packages start at $29 per month. They offer a 14-day free trial.
Volusion is an easy to use platform suitable for those looking for a hands-off solution. It takes cares of the technical stuff including design and hosting. The platform was designed by a team of experts who have years of experience in web design and marketing for Ecommerce.
Volusion allows you to sell your products via multiple locations including Amazon, Facebook and eBay. The only drawback of this platform is that you require technical knowledge to expand the functionality of your store. However, it an easy to use platform especially for startups. Volusion is an affordable solution with plans starting from $15 per month.
Bigcommerce is another common online ecommerce platform which is well designed for use even by those who don’t know much about coding and other technicalities involves in setting up and expanding an online store. Additionally, they have a lot of resources on how to build your online store on the Bigcommerce University.
You also get all your questions answered by a consultant. With BigCommerce, you can integrate your store with Alibaba and Google shopping. Pricing starts at $29.95 with a 10% discount if you pay annually.
Woocommerce is an E-commerce plugin for WordPress users. You can’t use the plugin if your site does not run on WordPress. It comes with a number of themes and plugins for easy customization. Once you have purchased your domain and hosting, the Woocommerce plugin is totally FREE to use.
Magento is an e-commerce platform that suits both small and big businesses. It’s a self-hosted platform that is easily customizable.
Adding new features is very easy and this is the reason why it’s among the most popular platform especially for large and growing companies. Pricing is available by quote only.
There are numerous E-commerce platforms that you can use to create an online store, but not all of them may be suitable for your business. Therefore, take your time to go through the features and check what other users are saying. Also, the prices stated above may change with time, thus check with individual websites.