Facebook communities comprise of like-minded people who have the same interests. On Facebook, they’re commonly referred to as groups and here you can have discussions about your products and can receive feedback and build relationships with your customers. This is why it’s important to build your own community on Facebook.
Besides tapping into the huge number of Facebook users, there are many other things you can do with a Facebook group. Here are some of the reasons why you should build your own community on Facebook for marketing.
Tap Into Facebook’s Enormous User Base
With more than 2 billion people worldwide on Facebook, chances are that your current customers as well as those you’re targeting, are already on Facebook.
Furthermore, Facebook groups have better organic reach than business pages. The people who wish to belong to your group are those who feel like a part of your brand.
They will see your posts every time but are also able to invite others to join the group as long as they find value in it. Aside from that, they can share your posts and this will increase your reach and possibly conversions.
A Facebook community will allow you to send general posts but also gives you the opportunity to share files and information to only those who belong to the group.
Therefore, you’re able to build relationships with your existing customers. Most business pages lack the engagement that the business wants and needs. This is because most people find them a little intimidating.
Therefore, this is why Facebook groups thrive. People will post comments that will spur discussions and engagement with no fear. From this engagement, grows customer satisfaction and eventually increased conversions.
Focused Attention On Call To Action
With a Facebook community, you can pin a post at the top of the page. This is a strategic place to put your call to action, as it’s guaranteed to draw the necessary attention.
As long as you provide value to your group members, an invitation to join your mailing list or newsletter will be welcome. This makes Facebook communities very useful when it comes to results for a call to action.
It may not fetch results immediately because people are afraid of spammy content. However, keep your focus on value addition and once in a while pin a call to action. Before you know it, you will be enjoying the results.
Final Thoughts On Why You Should Build Your Own Community
Many entrepreneurs and businesses create a Facebook page expecting it to be a goldmine for engagement and new leads. However, this is not always so.
Facebook has different avenues to get the needed leads. Facebook pages especially need a lot of work including paid ads. However, with a Facebook community, you’re able to achieve your goal without the need to pay a single penny.
Therefore, you can get results regardless of whether you’re an established business or a startup.