If you’re running an e-commerce business, then you have numerous digital marketing channels which you can use to boost your brand’s visibility. They include email marketing, PPC advertising, organic search marketing and social media marketing. But did you know that you can establish your business on Snapchat?
This messaging-based platform allows users to capture and share videos, photos, drawings and other visual elements with their friends and followers.
Why Use Snapchat?
With more than 180 million daily active users, Snapchat is a powerful platform which you can use to launch and grow your e-commerce business. Besides that, they recently released an e-commerce app which you can use to sell products within the platform.
Therefore, customers can browse and purchase the products you’re selling without leaving the app. And, if you can establish a powerful brand presence on Snapchat, then the platform offers a wide range of tools designed to make it easy to run and manage an ecommerce business.
Most importantly, Snapchat is specifically designed for social media marketing. With Snapchat, you can create different types of content which you can use to market or promote your business.
For instance, instead of displaying your products using the traditional ad format, you can instead create a brand story and then attach your products. As your followers interact with your content, it’s highly likely that some will be inspired to purchase your products.
Best Products For Your Business On Snapchat
So, which e-commerce products can perform well on Snapchat? As much as almost all e-commerce businesses can benefit from this platform, some products will perform better than others.
First, if you’re running an e-commerce business and millennials are your target audience, then your business can thrive on Snapchat. Recent surveys show that more than 70% of 18 to 24-year old’s use this platform every day.
Therefore, if you intend to sell products targeted to millennials, then Snapchat has a ready audience for you.
Visual products will also perform great on Snapchat. This means that a business that sells beauty products, clothing, jewelry, accessories and other similar products can succeed on this social media platform.
And, since Snapchat features videos and photos, it can be a great channel for showcasing how your products look. Also, any physical product that requires a demo or explanation to sell can also work well on Snapchat, since the platform gives you a chance to display demo videos.
As much as almost anyone can set up an e-commerce business on Snapchat, you need to know how to use the platform for your business to grow. Fortunately, Snapchat offers numerous features designed for e-commerce brands.
First, you can use the visual cues such as videos and photos to showcase your products to your target audience. Second, you need to interact with your customers as much as possible for your business to succeed on this platform.
For example, you can host a behind-the-scenes footage showing various aspects of your business.
Final Thoughts On Establishing Your Business On Snapchat
If you’re planning to launch an e-commerce business and you’re looking for marketing channels for your business, then you should consider Snapchat. It offers a wide range of marketing tools designed for e-commerce businesses of all sizes.