As an online retailer, reducing ecommerce returns should be top of your priority list. The cost of e-commerce returns during the holidays can hurt your brand in a big way. There are different factors for why customers return their purchases.
However, irrespective of the reasons why you’re having a high number of returns, the losses that you’re likely to incur as a result, cannot be ignored. It’s your responsibility to make sure that you minimize returns as much as possible.
Essentially, this will require you to analyze the factors contributing to this trend to take the necessary actions. Here are valuable tips to help you reduce ecommerce returns during the holidays.
Ensure That Customers Purchase The Right Products
One of the viable ways through which you can reduce returns during the holidays is by making sure that customers purchase the right products. To realize this endeavor, it’s valuable to ensure that you provide as much information regarding your products on your product pages.
Once your customers get to know what they’re buying, it will be difficult for them to realize that they purchased the wrong products. If you take this into consideration, customers will know the size and features of the products they need.
Therefore, by helping your customers buy the right products in the first place, you’ll reduce returns significantly during the holidays.
Ensure That Products Are Correct And Not Damaged
Damaged and incorrect products force customers to return them to online retailers. Statistics indicate that almost a quarter of e-commerce returns are as a result of shipping incorrect products.
Further statistics reveal that 20% of returns occur as a result of products being damaged during the shipping process. Basically, incorrect and damaged products jeopardize the ability of your customers to find satisfaction in your brand and also to remain loyal to you.
For this reason, you should always make sure that the correct products reach your customers as well as preventing them from being damaged.
Learn Why Customers Are Returning Purchases
Inquiring why customers are returning purchases is a significant step towards reducing the trend in the first place. Given that there are varied reasons why customers choose to return purchases, it’s prudent to establish why this is so to know how to avoid it.
Once you identify the reasons why returns are increasing, you’ll not only know how to rectify the problems but also how to manage your stock well. Through this, you’ll see your holiday sales reaping massive benefits and increasing your revenue significantly.
Conclusion On Reducing Ecommerce Returns
The holidays come with great prospects of high volume sales. However, you should keep in mind that there’s a likelihood of e-commerce returns during this season. For that reason, you should put in place effective measures to reduce the number of returns.