It’s no secret that WordPress is one of the easiest and most popular content management systems for any online entrepreneur. So, it’s no wonder that there are hundreds of eCommerce WordPress plugins which you can add to your site.
Although the basic installation of WordPress includes everything you need to create a great website from scratch, there are literally thousands of additional plugins you can use to improve the usability of your site.
A lot of these are completely Free. However, there are many others that come at a small price and are completely worth the investment. So, let’s take a look at the 5 best eCommerce WordPress plugins for 2020.
Hubspot is an all-round plugin which is very useful for managing your entire customer data and leads. It includes an easy-to-use email builder with drag and drop functionality. This allows you to send personalized emails to all your customers no matter where they are in the buying journey.
This plugin also allows you to add live chat to your site including a 24/7 chatbot. This means that your customers can have their questions answered whether you’re available or not. You can also create amazing forms and inspiring popups to offer your customers special deals and promotions.
Plus, you get an easy-to-navigate dashboard right within your WordPress site so you can see instantly how your marketing campaigns are performing without leaving your site.
It’s also super easy to add to your WordPress site. Just go to your plugins menu and click on ‘add new’. Search for Hubspot, click on ‘install now’ and then ‘activate’. You then have to go to Hubspot to sign up for an account and your account and WordPress site will be connected right away.
2. NotificationX – Best Social Proof Plugin
If you’ve been selling online for any amount of time, you’ll know how important social proof is to encourage customers to make purchases. Having this happen automatically is easy with the NotficationX plugin.
You can set it to show sales notifications of your most popular products by having popups of recent purchase activity. It also has the capability to show recent comments by your customers as well as customer reviews.
Also included in this plugin is the ‘Notification Bar’ which can display any promotions or special discount offers you may have. Add to this the use of a countdown timer and your visitors will have all the proof they need to purchase your products.
Once again, you can easily install this plugin by searching for it in the plugin menu.
3. WC Vendors Marketplace
If you’re keen to expand your operations and would like to set up a multi-vendor marketplace like Amazon, Etsy or eBay, then you need this plugin. This is especially useful if you have a specialized store that sells handmade or unique items.
Think, artwork, locally made jams and sauces, hand made furniture or even used books. You can also create a marketplace with this plugin for digital products like courses, music and photos. Plus, the plugin has a setup wizard to make it easy to get started.
4. ShortPixel Image Optimizer
Even eCommerce store owners need to consider best SEO practices. Especially if they’re looking for organic traffic. Therefore, the images on your site need to be optimized so that each page loads super fast.
With the ShortPixel plugin, you can do this seamlessly. It can compress all your images with just a single click. And, it will compress PDF documents as well. The plugin is lightweight so that it doesn’t slow your site down either.
5. Google Analytics Dashboard
Brought to you by MonsterInsights, this is the perfect plugin to keep a handle on your site traffic and analytics. It shows you how your customers find your store so you know where to focus your marketing efforts.
With this plugin, you get a comprehensive dashboard right on your WordPress site so that all your stats are right there at a glance. It’s used by over 2 million business owners worldwide. It’s also easy to install from your plugins page. Just search for Google Analytics for WordPress by MonsterInsights.
Final Thoughts On The Best Ecommerce WordPress Plugins For 2020
Although this list is nowhere near comprehensive, it’s a good start if you want to make your online store hum along and give you good consistent sales. We’ll be adding more useful plugins to this list as we hear about them, so come back and check what else we’ve found.