Google is the largest search engine with an average of 3.5 billion searches a day. Besides being a search engine, Google has many marketing tools, some of which are free, that you can take advantage of to have your products more visible in this search engine. Below are some top Google marketing tools that you should consider using:
Google My Business
To get free advertising on Google through Google My Business you need to claim your listing on the site and your business will get featured in Google maps as well as the search results for local searches.
Your customers can review and endorse your services and this will have an effect on Google search and Google maps. Google My Business is beneficial to any business regardless of its location.
However, businesses with a physical geographic location are afforded more benefits.
Some of the benefits of using Google My Business are that it’s free and it increases your brand recognition. Secondly, you can manage and review information and metrics from your Google analytics account and YouTube channels.
Google Adsense is an advertising program that allows bloggers to put a small amount of HTML into their site and have Google ads appear as relevant as possible.
Bloggers and content creators install the ad code in their site. Then, the Adsense spiders will crawl through the site to learn more about it. They then check their inventory of ads and put related ads next to each article.
So, when you place your ad with Adsense, it will only be placed where there is related content and thus advertises to the target market. This is also determined by the keywords that you, as an advertiser, bid for.
Some benefits of using Google Adsense is that it places ads only on a related websites. Therefore, there are lesser chances of users skipping the ad since it’s related to their products of interest.
Moreover, because of this, the conversion rate is high. For instance, if you’re marketing gardening products and your ad is placed in a gardening article, the audience will probably be interested and act on it.
Besides, it allows users to place ads on search results and RSS feeds for expandable sponsored advertising.
Google Webmaster Tools
Search Engine Optimization should be top in the list of most important marketing strategies for businesses. It determines how your business performs in the search engine results pages.
The Google Webmaster Tool is what you need to keep track of how well your business is performing. With an account, you get alerts on red flags that could prevent your site from being found in SERPs and helps you analyze your existing traffic to understand your visitors.
Final Thoughts On Google Marketing Tools
There are other Google marketing tools like Google suite, among others. There’s a wide range of benefits for using these tools, as listed above, and most of them are free.
With Google controlling over 70% of all online searches, using their marketing tools will give you an upper hand in brand awareness and targeted marketing.