You’ve probably come across Google Shopping as you were searching for a product on Google. Well, it’s a combination of Google Merchant and AdWords which allows the user to search for a product and compare prices offered by different vendors.
Therefore, if you’re running an online business, it’s important to be using this feature if you want to get ahead of the competition. To start using Google Shopping, you need to pay for the service which is via a cost per click auction process.
Benefits Of Google Shopping
One of the main benefits of this tool is that it’s a product of Google. And as you probably know, Google is currently the largest search engine. Therefore, if you’re running an online store, you cannot afford to ignore Google.
Most people looking for a product online usually start with a Google search. Therefore, if your business is listed on Google, there’s a high chance that you will receive some visitors who might even convert into long term customers.
Google Shopping offers a platform that will boost the visibility of your online business. And with Google’s reputation, you’ll enjoy higher clicks as well as a better conversion rate.
If you’re operating in a highly competitive market, Google Shopping will come in handy. Therefore, if you’re not using this platform, you need to jump in right away before it’s too late.
How Google Shopping Works
If you place a product from your e-commerce store on Google Shopping’s search lists, you will not incur any costs initially. You will only incur costs whenever a user clicks on your listing.
And once a user clicks on your listing or link, they will be directed to your e-commerce store. Google doesn’t have any control over what happens after that. The costs you will incur on Google Shopping will depend on the level of competition.
However, it’s usually 10% to 15% of the sale. To ensure you get value for your money, you should optimize various aspects of your site such as keywords, on-site SEO and user experience.
You also need to make your site presentable. Most users will make a purchasing decision based on the impression your store creates.
Optimizing Google Shopping
As much as Google Shopping might direct potential customers to your site, the conversion rate will depend on your site’s presentation. And as noted above, you don’t have any control when it comes to Google Shopping.
If you want to enjoy maximum benefits from this platform, then your website needs to be properly optimized. First, your product titles should be strategically selected.
Also, you need to optimize the content you’ve placed on your product pages. Besides that, you should ensure that the product titles are consistent with the manufacturer’s specifications and details especially if you’re selling products from a third party.
On the other hand, if you’re selling your own products, then you should integrate the keywords into your titles.
Google Shopping is a vital tool for every online store. It gives you a chance to position your products in front of your target customers. And with proper positioning, it will give your business a competitive edge.