Among all the social networks in the market today, Instagram has done a great job to set itself apart. Currently, it has more than 800 million active users per month. Therefore, the power of Instagram marketing for small business is undeniable.
However, since Instagram marketing is a new concept, some small businesses are still hesitant in using the platform. Here are some benefits and why you should consider it.
Connecting With Customers
While most businesses think of Twitter and Facebook as the only platforms when it comes to connecting and engaging with online fans and customers, Instagram has one of the most engaged audiences.
In fact, according to Forrester Research, Instagram creates 120 times more engagement per follower compared to Twitter. Considering such high levels of engagement, Instagram is one of the best platforms to connect with your customers, address issues and concerns as well as build long-term relationships.
Access To Advanced Advertising
Facebook acquired Instagram a few months after it was launched. Since then, Facebook has been working to increase Instagram’s capabilities to broaden its targeting options.
Currently, you can target on Instagram by behavior and interests as well as location. Therefore, if you run a small business, you can use Instagram advertising to hone in on your target customers.
Apart from cold targeting, Instagram also allows retargeting. With these remarkable options, Instagram gives you the power to take your marketing strategy to the next level.
Trackable Leads And Sales
One of the biggest challenges of social media advertising is that it’s not easy to track return on investment (ROI). While tracking ROI may seem obvious, a significant number of businesses invest in advertising without gauging the effectiveness of such campaigns.
Since Instagram runs on a similar ads platform as Facebook, it gives you a wide range of tracking capabilities. With Instagram marketing, you can view everything from leads, links, conversions and the cost of your campaigns.
With such metrics, small businesses are able to determine whether their marketing campaigns are providing value for money.
Reach New Audiences With Instagram Marketing
Instagram receives over 500 million active users per day. Therefore, a significant number of those followers are using the platform to purchase goods and services online.
If you are not using Instagram to market your business, how can you reach these customers? You should also note that approximately 200 million Instagram users visit a business profile at least once per day.
Therefore, if you have not set up a profile for your small business, this is the best time to create a business profile and target at least a third of these active users.
Instagram Is Visual
One of the biggest benefits of using Instagram instead of other social media platforms is that it’s visual. Unlike Twitter or Snapchat, Instagram is mainly composed of videos and photos, which you can accompany with text.
However, using text is not compulsory. As you probably know, people tend to remember more of visual content instead of plain text.
Also, videos and photos have a higher engagement rate when compared to plain content. Such benefits give Instagram an upper hand when it comes to social media marketing.
Therefore, if you are using Instagram to promote your products or services, you will realize a high engagement rate and more sales.