Whether you like it or not, your business is constantly being reviewed by customers and a Google search may reveal surprising or shocking facts about how customers view your business. Since you cannot prevent customers from reviewing your business, the next best thing is to manage your online reviews better.
Below are a few ways you can manage reviews and ensure that customers view your business more positively.
Make Use Of Influencers
Influencers are a great source of positive reviews, especially if your brand is currently taking a beating on the internet and social media sites. Positive reviews can help to clean up your brand’s image and change people’s perception of your brand.
Therefore, you should bring influencers on board by giving them free access to your products and services and asking them to review these positively.
Request Positive Feedback From Customers
Ask customers and other people who follow your brand on social media sites to provide positive feedback for your brand. One of the best ways to do this is by identifying your most ardent followers on social media and sending them targeted posts asking them to review your business positively.
You can then ask them to share a bit.ly link on social media and review sites such as Yelp. People clicking on these link can read these reviews and hopefully make a positive decision about your business.
Preempt Negative Reviews
Negative reviews can wreak havoc on your brand and greatly hamper your marketing efforts. Angry customers are especially vocal on social media, especially if you do nothing to address their concerns.
One of the best ways to do this is by providing customers with instructions on how they can contact your business if they’re dissatisfied with your services. This helps you avoid having altercations with them on social media and you can even turn them into loyal customers if you resolve their issues successfully.
Respond To Reviews
Business owners are usually afraid of negative reviews as they feel that these will harm their brand. Instead of ignoring negative reviews which results in customers getting even angrier and slamming your brand even more, take an active role in responding to them.
This will ensure that your customers know that you value their opinion and it shows that you’re willing to resolve any issues they have and reach an amicable position.
Invest In Review Management Software
Invest in software that consolidates your reviews from different social media platforms and review sites. This helps you to keep track of what your customers are saying about you and ensure that you respond to these reviews accordingly.
Some review management tools can even help you generate reviews. This will ensure that customers’ perception of your brand remains positive overall.
Final Thoughts On How To Manage Your Online Reviews Better
Customers and other parties who interact with your brand will review your business, whether you like it or not. As a result, you may find that your business receives negative reviews. These may affect the way other people view your brand.
There are several steps you can take to manage your online reviews. This will ensure that your business receives positive results overall. By following a few simple strategies, you can engage better with customers. This way you can ensure that they provide the positive reviews your brand needs to grow.