Enhancing your marketing email open rate is important because it affects both click through and click to open rates and ultimately, your conversion rates. The average email open rate across all industries is 15-25% with a click through rate of 2.5%. Plus, each clicked through email has an average conversion rate of 17.75%.
Email marketing is a highly effective business growth strategy and it returns $44 on average for each dollar spent. Therefore, if you’re looking to make even more conversions and grow your business, you’ll need to enhance your marketing email rate.
Here are a few important strategies that can help you do this.
Segment Your Email List
Segmentation refers to the process of dividing your email list into segments based on a number of factors including demographics, location, interest and others. It’s important because it allows you to send targeted emails to potential customers based on specific criteria.
Segmented emails have been shown to have a 39% higher open rate compared to general emails. Segmentation has other benefits including increased sales and better understanding of what your customers require.
Avoid Spam Trigger Words
To increase the likelihood of your email being opened by the recipient and to ensure that they actually get the email, avoid using spam trigger words. These are words that trigger the spam filter in an email client and result in your email going to junk mail.
Your email is most likely to end up in the spam or junk folder if you use certain spam words and phrases like free, earn, special promotion and others.
Choose The Right Time To Send
According to email marketing platform MailChimp, weekdays are best for sending emails and 10 am in each respective time zone is when recipients are most likely to open the emails you send.
In addition, type of content, age of recipients, location and occupation also affect the best time to send emails. For instance, office workers are more likely to check work related content during official working hours while content about hobbies and interests is reserved for after work hours.
Therefore, choosing the right timing ensures that the largest number of recipients view your email. Plus, it ensures that they open it to view its contents.
Use A Friendly Tone
Using a friendly tone makes your email seem more personal and ensures that more recipients open your email. Most people are looking for reasons to ignore your email. However, using an informal tone puts them at ease and makes them more likely to open your emails.
Some ways to make your email sound warmer and friendlier include addressing recipients by name, using contractions such as you’re, we’re, you’ll and using polite language such as please and thank you.
A friendly tone prevents your email from sounding too formal or robotic. It also makes recipients want to learn more about what you have to offer.
Final Thoughts On Enhancing Your Marketing Email Open Rate
Emails will continue to be an important strategy for driving sales. Businesses that want to make use of email to convert sales will have to personalize their offers through market segmentation.
Plus, it’s also pertinent to send emails at the right time, use a friendly tone and avoid spam trigger words. With the right strategy, you should be able to increase open, click through and conversion rates. And ultimately, you can ensure that your business makes the sales it needs to keep growing.
Check out Getresponse’s Ultimate Marketing Bundle To Help With Your Open Rates: