A seasonal marketing strategy capitalizes on special days, events, festivals and celebrations. It’s the marketing of a product in a specific cycle in order to increase sales. This is an opportunity that you should not miss out on.
Therefore, in order to capitalize on seasonal days and events, you need an effective marketing strategy. Here’s why you need a seasonal marketing strategy for your brand.
Early Marketing Through Keyword Research
You don’t have to wait for the onset of the season in order to start your marketing. Start as early as you can. For example, you can prepare a list of keywords related to your niche and see what’s going to help you in preparing for the marketing.
Make an educated guess on which keywords online users are likely to use during the particular season and tailor your marketing to the same.
Study Past Trends
A closer look at the marketing data will help you identify when a certain season starts (some seasons do not have a specific date). Website analytics are useful in observing the behavior of online users.
For example, some of your blog pages could attract more traffic at certain times of the year. Studying these trends will help you start your advertising early enough.
Be Creative In Your Marketing
Competition for marketing campaigns is stiff and therefore, you must stand out in creativity. More importantly, your ads must be eye-catching. For example, you could run a contest and ensure that you inform your readers early enough.
In addition to that, a competition based on fun photos is going to help you boost your engagement with your audience.
Make Use Of Customers Reviews
Future customers are going to make a judgment of your business based on the current reviews. Since you’ll have many more customers during the peak season, ensure that you offer high-quality services to them.
This does not mean you try to delete negative reviews. Rather, use the negative reviews in order to make the necessary modification. Acknowledging mistakes and knowing how to handle a crisis will play a critical role.
Fall is a time of cool temperatures. Unlike summer, it’s not too hot and unlike winter, it’s not too cold. Thus, this allows for various holiday activities.
The following are examples of seasonal events that one can prepare for fall:
- Black Friday
- Small Business Saturday
- Cyber Monday
- Free Shipping Day
- Holiday Shopping
Conclusion On Having A Seasonal Marketing Strategy
Some entrepreneurs think that the only way to succeed in seasonal marketing is to offer hefty discounts. Again, customers are psychologically prepared for lower prices in seasonal marketing.
Whereas this has its advantages, you don’t have to stretch your budget too much in order to accommodate such expectations. Therefore, it’s better if you concentrate on other aspects such as high quality and decent packaging.