In today’s digital marketing landscape, consumers have absolute control over everything. They’ll choose which content to consume as well as where and how they want it. Fortunately, you can now use short videos on Twitter to capture people’s attention, inform, entertain and engage with your audience.
However, if you want to get maximum value from videos on Twitter, then you need to know how to use them. Here are some tips and best practices that will boost your marketing campaigns when using videos on Twitter.
Respond To Comments Using Videos
For many years, you could only respond to tweets using plain text. But recently, Twitter released a feature where you can respond to comments or tweets using videos or GIFs.
And this is a great opportunity for businesses to promote their brands on Twitter and increase their following. Responding to tweets using videos is more engaging and captivating compared to doing so with a simple or generic tweet.
Make sure you include the relevant hashtags on your replies to make it easier for your audience to follow your message.
Share Behind-The-Scenes Footage
Businesses are now using short videos on Twitter to share behind-the-scenes of their companies or cover real-time events. For instance, if you’re attending an industry event, you can stream a live video on Twitter of the activities taking place in that forum.
With this strategy, your followers will feel as if they’re present at the event. And considering that Twitter’s algorithm prioritizes videos, your content will stay longer in the feeds, thus giving your target audience an opportunity to interact with your brand.
Also, if you’re holding your own event, Twitter video will increase its exposure while keeping people connected with your brand.
Educate And Promote
Sharing different types of content on Twitter besides your own is fun and useful for your followers. You can also take this opportunity to create promotional content.
However, if you opt for this strategy, then you need to know how to do it so that it doesn’t come across as if you’re over-marketing your business or company. If you create a funny or hilarious video, it’s highly likely that people will share it, thus increasing its visibility.
And, if you’ve included some of your products at the end of that video, there’s a high chance that the video will generate some sales. Also, you can use short videos on Twitter to educate your audience.
For instance, if you sell health and beauty products, then you can create a video that gives people some effective tips of maintaining a healthy skin.
Run A Contest For Short Videos On Twitter
One of the best things about using short videos on Twitter is that almost anyone can upload theirs as long as they have a smartphone. You can therefore take advantage of this opportunity and run a contest.
In this contest, you can ask your followers to create and post short and funny videos of themselves using your products. Make sure you give the participants a unique hashtag that they will use when sharing the videos.
Running a contest will help to create user-generated content which you can use as testimonials to promote your business.