Social media videos are powerful digital marketing strategies that can benefit all sizes of businesses. In order to increase your ROI, you need to know how to leverage the full of potential of social media videos.
Using videos in your social media marketing strategies will help you convert clicks into sales and visitors into loyal customers. Here are vital tips for using social media videos to boost your engagement rates and increase your ROI:
Set Clear And Realistic Goals
You need to set clear goals that are not only measurable, but also realistic or achievable. The goals you set should guide you in creating high-quality video content and measuring its success.
Some of the goals you should set can include:
- Increase your overall sales by a certain percentage within a definitive time frame
- Boost brand awareness
- Improve conversion rates through sign ups, link clicks and downloads
Educate your social media audience in order to reduce technical support emails or calls.
Understand Your Audience
Before you start creating your videos, it’s important to research and understand your audience’s challenges, needs and goals. Knowing this information will guide you in creating social media videos that provide real value to your prospective clients.
In fact, when you understand your audience, it’s easier to create video content that helps you connect with your audience on an emotional level. Since every decision is emotional, understanding and connecting with your audience will increase your ROI.
Come Up With An Effective Distribution Strategy
Start publishing your social media videos where and when your target audience is active. Remember, not every type of video content works on every social media channel.
For instance, while Facebook tends to prefer silent videos with captions, short snippets of less than 60 seconds will perform better on Instagram. Hence, you have to create an effective distribution channel by formatting your videos and creating a storyboard suitable for each channel.
Include Enticing CTA’s In Your Social Media Videos
Enticing call-to-actions (CTA’s) can help you encourage and boost conversions. This is the perfect way to direct your viewers to perform different actions after viewing your videos.
Include a CTA at the end of your videos to encourage your viewers to subscribe to your newsletters, share your content or visit your website for more information.
However, you have to determine the right type of request that is appropriate for your specific video.
Reuse Existing Videos
To make your social media marketing strategy affordable, reuse your existing videos in different ways and on different social media networks. A video that was successful on Instagram can also perform well on Facebook if you change it up.
Consider creative ideas such as breaking a large social media video into a series of smaller segments. Use metrics-based software to track your videos’ click-through rates, average engagement and play rate.
Based on the results you get, you can start optimizing your videos accordingly.
You can evaluate your social media marketing ROI quantitatively if you plan properly and use the right tools. There are billions of people on major social media platforms 24/7.
Since platforms such as Facebook tend to favor video content, you can attract these prospective customers with social media videos and increase your ROI immeasurably.