Spy On Your Competitors

Using Keyword Research Tools To Spy On Your Competitors Keywords

In a crowded market place, you need to gain an advantage over your competitors in order to build your business. One way to do this is to know what they’re doing in order to improve on their way of doing things. This is achieved by knowing what’s working for them and even what is driving their sales. Therefore, you need to spy on your competitors keywords.

This competitor keyword analysis focuses on finding the keywords that your competitors are using or targeting in their organic and paid search campaigns.

There are many tools that you can use to identify your competitors’ keywords and even further analyze the performance of keywords. Here are four such tools and what you can gain from them.


SEMRush has an SEO competitor analysis tool that allows you to spy on your competitors and can work on both Mac and PC. It gives you complete details like all the backlinks, organic searches, primary organic components and paid searches of your competitor’s site.

With SEMRush, you can sort keywords by Search Volume, CPC, Traffic and Trends. You will also find the best long tail keywords. While it’s not a free tool, it’s worth investing in.

In any case, it will give you a free trial account that you can use for 14 days and see whether it serves your needs satisfactorily.


Ahrefs lets you check and find backlinks to your competitor’s website. Together with this, it gives you features like position explorer, site explorer, position tracker and content explorer plus crawls reports.

It has both a premium account with all features and a free account with limited features. If your goal is just to search keywords, the free account would do as it allows you to find the top five ranking keywords of your competitor.

Furthermore, if you need to determine other keywords, all you need to do is sort different traffic, positions and volume columns.

Google Keyword Planner

Google keyword planner is a free spy tool but very useful. It not only shows you your competitors’ general keywords but also shows you their adword keywords.

Through the URL of the site, you’re targeting into Google Keyword Planner and it will show the volumes. However, GKP does not give specific data details about the traffic. It only shows the search volumes.


SpyFu is a competitive intelligence tool that can help you find the keywords of your competitor. It’s solely dedicated to competitive intelligence research and it provides a lot of data for cursory and basic searches.

It will give you data on global and local monthly search volumes, ad spend, CTR, ranking history and advertisement history and this will offer invaluable insights into your competitor’s keyword strategies.

Final Thoughts On Tools To Spy On Your Competitors Keywords

Spying on your competitors isn’t a black hat activity. Rather, it could greatly help in your SEO efforts as it will give you insights for more search engine traffic.

Search engines are the greatest drivers for sales in the current world of technology and informed consumers. Therefore, you need to know what your competitors are doing for traffic and tap into it.