Subscription Box Business Plan

Things To Include In A Subscription Box Business Plan

Starting a monthly online membership business requires a solid subscription box business plan. The chances are high that you already have an idea in your head or you have scribbled it on a note pad. You have also read some articles related to this business and you have thousands of marketing ideas flowing through your head.

However, you need to put together all this information so that it makes sense. This is where a business plan comes in. A business plan will help you to organize all these ideas and convert them into a successful business.

A subscription box business plan is broken down into the following parts:

Goals And Objectives For Your Subscription Box Business Plan

The first part of your business plan covers goals and objectives. What do you wish to achieve in this business? What is your mission statement? When writing them down, be specific on what you want to achieve.

The more specific your goals are, the more clarity you will have when working towards them. You also need to include your strengths in this section. What talents or skills do you have which will help to grow your business?


You also need to identify and narrow down your niche. To succeed in this business you need to identify a specific niche that you can serve. Niche selection will determine whether your business will succeed or not.

Therefore, you need to take your time and identify a niche that has a recurring demand for whatever you want to offer. Niche identification also enables you to create a customer profile for your subscription box business.


Before launching your subscription box business, you need to take a closer look at the costs involved. Planning for sales and expenditure comes in handy when establishing the amount of money that you will need to start and run the business.

It’s always good to look at your start-up as well as operational costs. Such information will be helpful if you intend to secure a loan to start the business. A budget plan will also help you to price your box appropriately.

Competitive Analysis

Knowing the competition you are up against is important when starting any business. You need to undertake a thorough analysis of your competitors and determine whether you stand a chance against them.

Knowing their strengths and weaknesses will help you to come up with a unique value proposition. Note down key information about your competitors as well as how you can set your brand apart. If there is no competition in the niche that you have selected, then you should consider yourself lucky.

Growth Projections

Your business plan is not complete without a marketing strategy. Your subscription box business requires an effective customer acquisition strategy. You will also need to embrace various marketing channels such as paid ads, influencer marketing and social media to attract new customers.

A subscription box business also has another challenge and that is customer retention. You also need to come up with customer retention strategies.

Subscription box businesses are exciting and there are numerous opportunities yet to be explored. Having a solid business plan can mean all the difference between a solid strategy and a disorganized mess.