Influencers play a critical role in boosting your ecommerce business. In particular, Facebook influencers can boost your sales and help you to retain a competitive edge in the market. Here is how to find the top Facebook influencers in your niche:
Choose The Right Keywords
Online marketing is anchored in the use of keywords. If you want to be successful in finding a Facebook influencer, then you have to choose the right keywords.
In this case, you may think about looking at influencers from their Facebook pages rather than from their individual Facebook accounts.
Whichever the choice that you make, using the right keywords will help you come up with a narrow and focused strategy for looking for influencers. A strategy that will not stretch your time as well as resources.
Make Use Of Recommendations
Facebook, much as it is a social platform, has also given business owners an opportunity to interact. Facebook Recommendations can help you discover the most successful people in a certain niche.
You should therefore start with clicking the like icon of the brands you’re interested in. This will help you to read posts, follow comments and interact. You can also ask your friends for an introduction and recommendation to the influencers you’re targeting.
Make Use Of Social Listening Tools
The social media listening tools are a valuable resource in looking for an influencer. For example, you can analyze your Facebook campaign and check if an influencer has ever mentioned you or someone who is a fan of your brand.
Social media listening tools available include Awario, Mention and Social Mention. After the analysis, make an effort to approach that person and ask him or her for endorsement. It’s not easy to get a Facebook influencer, but it won’t happen unless you give it a try.
Support A Certain Cause
One of the best ways to have a long term business is to humanize it. In addition to that, never show the clients and the community that your interest starts and ends in doing business.
Causes that you can support include weight loss, conservation, social media bullying and child welfare. When approaching influencers, mention that you’re doing this for the community.
Conclusion On How To Find Top Facebook Influencers
Influencers are busy people. Just like you want to reach them, many other people are also looking for their endorsement. Therefore, you need to stand out among others in order to draw attention.
Have a strong business focus, a well detailed rationale and a well mapped direction of your business. As far as possible, let the influencer know what he or she will gain from working with you.